My comment is that quite a few deserve to go bust and many that still haven't gone bust have still learnt nothing about service and flair. Let's look at just a few examples that have occured for me over the past 2 weeks (Yes, only two weeks though I could give a lifetime of examples; maybe you could too).
I recently hired a graphic designer to make a brochure for my French extended family. It's a simple job, a DLE brochure which is folded twice, printed both sides. In order to make sure things were efficient I collated all the content into finalised text and sent all images available a month ago. When I heard nothing I had to ring and was given a 'technical difficulties that lasted a week' excuse. He had never warned me of the problem.
I contacted three companies. The first took three attempts to even speak to someone. One voice message was out of date but I was told the boss would be calling me the next day. He never did, though his business had been recommended to me on the local community Facebook page.
The second company popped around promptly and seemed enthusiastic but the solution supplied is probably not the right one. They sent a quote the following day but it was incorrect. They told me they would correct and resend. They haven't.
The third company popped around and we discussed what is probably a more expensive option but likely a better one. Despite numermous texts and voice messages from me they have never replied nor sent a quote.
The second nursery that I tend to use is smaller but usually offers a few different plants. As I entered, I was increasingly dismayed. Inside were many shelves without stock or stock poorly positioned. Outside it was worse. Very little stock, plants in a dreadful state of health, no effort at displays. The place was dirty, ill-kempt. So this was the first impression I received. I was hugely disappointed. Of course lockdown level 3 would have been difficult but staff were allowed to tend plants, clean etc and we were now in level 2.
My memories went back to my time in French nurseries which had always had the 'delight' factor. Maybe because French culture values beauty, artistry and quirkiness.
The photos on this post are from French neighbourhood businesses. They feel things should look great at all times as a sign of respect and encouragement to customers. I wholeheartedly agree. They are also capable of 'kitch' displays but they at least try to do something surprising.
So why don't so many businesses in NZ care enough to be professional, respect the interest shown by clients and show a bit more flair? It's not rocket science and no more expensive to do things well than to to be slack. Clearly Covid 19 has taught many businesses nothing in terms of valuing customers.